Pyrotec PackMedia, August 2019: In the pharmaceutical industry, on-pack communication is a complex issue. Not only must manufacturers ensure that their brands and products are instantly recognisable, they must also comply with labelling legislation, regulations and standards that require a significant amount of information on the label or product packaging that is clear and legible.
August Newsletter 2019: Smart labels are creating quite a buzz in the packaging sector, particularly because they offer brands tremendous scope to interact with consumers by using their products at retail. What makes the labels ‘smart’ is a sophisticated little tag that uses Near Field Communication (NFC) technology to store information and communicate with
Pyrotec PackMedia, May 2019: Cosmetic manufacturer Cosmarida used a six-page Kleer-Format style Fix-a-Form® informational booklet label to carry usage instructions for its well-known brand of tanning lotion. The multi-page label was applied to the rear side of a range of containers, including rigid pump dispensers and flexible tubes, alongside its usual branding. The leaflet contains
Pyrotec PackMedia, April 2019: In 2015, European countries introduced the CLP Regulation (Classification, Labelling and Packaging of substances and mixtures). With the introduction of this legislation, Arco England trading as True Grace, needed additional labelling for its range of scented candles and room fragrances. True Grace chose a 12-page Fix-a-Form® booklet label, manufactured by Denny
Pyrotec PackMedia, March 2019: Strategically planned on-pack campaigns are powerful for boosting sales and yielding a good return on investment. Specialising in innovative on-pack informational and promotional booklet labels, promotional devices and merchandising solutions, Pyrotec PackMedia offers some tips for planning an on-pack promotional campaign: Clear campaign objectives On-pack promotions range from encouraging purchase
Pyrotec PackMedia, January 2019: To ‘upsell’ is a sales strategy that sellers use to offer consumers opportunities to purchase related products or services, often for the sole purpose of making a larger sale. You’ll probably recall being asked if you’d like fries when buying a burger in well-known fast food chains? This is upselling.
Pyrotec PackMedia, November 2018: Besides trade channels enabling South African pharmaceutical companies to simply and speedily distribute products around the globe, South Africa’s 13 official languages pose a challenge for multilingual pharmaceutical labelling needs. When distributing pharmaceuticals to multicultural consumers or other countries, user instructions, hazard warnings and application guidelines need to be printed in
Pyrotec PackMedia, October 2018: Many South African brand owners don’t make optimal use of their packaging and labelling space. This is not only prime real estate where brands can communicate with consumers but also a mandatory platform for the pharmaceutical sector, for example, to clearly display dosage instructions and contra-indications. The purpose of a label
Pharmaceutical and healthcare labelling is a challenging and heavily regulated field that demands mandatory text to be legible. Fix-a-Form® informational booklet labels from Pyrotec PackMedia are a trusted and secure way to meet legislative requirements for detailed product and user information by increasing space on a product. Fix-a-Form® booklet labels allow you to include detailed
As a key branding and communication tool, labelling and packaging design is typically the domain of marketers, but it also has an impact on procurement and logistics teams whose aim is to reduce the cost of a product’s packaging without compromising quality or the brand. While clear, simple label designs may help products to stand
On August 9, 1956, about 20 000 women marched to the Union Buildings in Pretoria in protest of legislation aimed at tightening the apartheid government’s control over the movement of black women in urban areas. Today, on August 9, Women’s Day commemorates this historical march while the month of August – Women’s Month – draws
Unlike the seasonal fashion designs for clothing, packaging design trends seem to stick around for some time. However, as we rapidly approach the end of 2018, there are some that are no longer finding traction on retail shelves. Clutter is out, simplicity is in Overcluttered packaging is now making way for simpler, cleaner front label
The world of packaging design is continuously evolving as companies refresh their designs to remain ahead of their competitors for promoting their products. Denny Bros – the inventor of the world’s first multi-page booklet label known as Fix-a- Form® – is world-leading print company that is locally represented in South Africa by Pyrotec PackMedia. With
Free samples are a tried and tested marketing tool that, with an increase in the number of shoppers looking for bargains in today’s tough economic climate, have never been more relevant. Sampling is an ideal way of introducing new products or variants to your target market; and can be used as an on-pack promotional device
Backed by an illicit industry considered to be one of the largest in the world and costing the global economy billions of dollars, counterfeit goods are on the rise. It’s essential for brands to invest in resources to fight counterfeiting because just about any brand you consume can be counterfeited – from baby products, to
Pyrotec PackMedia develops and manufactures innovative on-pack informational and promotional solutions that take packaging to the next level and allow customers to multiply the area used for communication on their packaging several times over.