Pyrotec PackMedia Newsletter, November 2019:
The leading FMCG brands plan their Christmas packaging well ahead of the seasonal rush, and most will have locked in their designs and campaigns in the first quarter of the year. However, for smaller brands, Christmas can creep up alarmingly fast and before they know it, it’s already too late.
One of the key benefits of digital label printing is that you can change your label design to incorporate marketing strategies without changing the look and feel of your product that consumers have come to love.
Another is that it offers fast turnaround times. Unlike flexographic printing, digital printing doesn’t require plates. And, because set-up time is significantly reduced, this means customers receive their orders faster.
There are a number of good reasons for creating special seasonal packaging:
- Seasonal packaging refreshes your brand image
- It allows you to create limited variants of your product
- It can be used to surprise and delight consumers
- It’s a great merchandising tool for providing a holiday special or offer
By changing your label design, you can introduce colours, textures and decorative elements to give your product renewed shelf appeal, or a holiday theme, without incurring the cost of traditional label printing.
Digital label printing provides and opportunity for direct marketing campaigns; creating promotional labels with personalised images or text; colour, image or text variations in one print run; printing QR codes to engage with consumers; creating label variations for different brands; and running competitions using scratch-off labels.
Five benefits of digitally printed Christmas labels
- Add a personal festive message
Digital presses offer great flexibility, especially for variable or personalised data printing. Digital technology enables operators to make changes to text, graphics or images on the fly without losing valuable time. It’s also ideal for on-pack changes such as promotional or seasonal campaigns.
- Encourage consumer engagement
Encourage your customers to go online by printing a QR code on your product’s label. Once scanned, the code directs consumers to offers that push them to explore their appetites for adventure, or opportunities that make life more memorable, for example.
- Use colour
Use festive colours to make products stand out on the shelf. Digital printing is perfect for the job thanks to its high-quality finish, an intense white ink effect on clear and metallised labels, and a nearly full range of Pantone colours available.
- Make it shine
Christmas is about glitz and glam. Cold foiling capabilities allow brand owners to include a glossy foil to a specific part of your festive design or text. Perfect for the Christmas spirit.
- Tell a story
Build brand loyalty by digitally printing a Fix-a-Form® informational booklet label that provides almost unlimited space to increase brand awareness through enhanced graphics and their ability to communicate and appeal to discerning consumers in several languages simultaneously. They also provide opportunities for value adds, such as recipes, inserts, coupons, and cross-promotions, all of which add to a brand’s ability to attract shoppers.
For customers looking for digitally printed labels of the highest quality, Pyrotec PackMedia’s investment in the latest digital printing and finishing machinery ensures fast turnaround times, short print runs, and eye-catching, consistent print quality.
For more information about the benefits of digital printing for seasonal label printing, visit www.packmedia.co.za.