Simply put, impulse buying is purchasing items on a whim, without planning to do so in advance.
Retailers have done countless hours of research into what makes a consumer impulse buy – it is a huge money maker, after all.
In this post, we will look at the four main reasons why we tend to impulse buy.
- We love to shop
There are many people who experience a lot of joy through buying something new. Sometimes purchasing something new can be liberating and can even become addictive. This results in purchasing new items without thinking, whether needed or not.
- We have limited time
With our busy schedules, when going to the store and seeing a product that we need or want, we tend not to compare prices between brands or stores and simply purchase the item and move on as quickly as possible.
- We hate losing out
Naturally, human beings try and make decisions that will keep them from feeling bad or regretting something in the future. The thought of losing out on a deal or discount can contribute to impulse buying with the realisation that the deal or discount will only last for so long.
- We love to “save” money
With the rising prices of basic products, it’s almost impossible for consumers to resist the urge to save money by buying in bulk or buying multiple sale items all at once; even if there isn’t an immediate need for them.
It goes without saying that a product is more likely to be “impulse purchased” if it is seen in-store. We carry a variety of hang tabs, that will get your product up and in the eye-zone of consumers. Contact Pyrotec PackMedia today on 021 787 9600 or [email protected] to ensure that you take full advantage of impulse buying.