Kleerform Puts adidas Ahead in the Game Kleerform labels were chosen for an on-pack scratch and win promotion to increase sales of National Brands' Adidas fragrances over the World Cup Soccer. Conceptualise Promotions designed a game for the promotion. This involved the consumer calling a number for an instant win or to enter a draw to win an Adidas Fragrance Hamper.
Danino Fix-a-Form™ The Danino Fix-a-Form's™ were adhered to the new Danino yoghurt six-packs to promote this new range. The base label has removable adhesive to ensure the foil cover of surrounding yoghurt packs would not be removed should the Fix-a-Form™ be labelled skew.