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Friday, 05 April 2019 by PackMedia
Consumers are complex. Understanding your target market is one thing, but attracting their attention is quite another – particularly as traditional methods of advertising and marketing alone are no longer driving sales. Women are smart Take the female demographic for example. Women are smart! This is not a feminist statement but a straightforward business argument
To cleverly convey a clear message that nine out of ten children in Malaysia do not eat enough fruit and vegetables, Danone Dumex Malaysia launched a new flavour of children’s milk powder, Dumex Dugro with fruit and vegetables. Detailed nutritional information is provided within the label, which explains that the product contains extracts from 13
Are the acts, regulations, guidelines and codes required on your packaging proving to be a challenge for your brand? Do you want to comply with labelling legislation without the hassle or adverse effect to your product’s shelf shout? Designing labelling to accommodate regulated on-pack information requires a balancing act between text legibility and pack size.