Consumers are complex. Understanding your target market is one thing, but attracting their attention is quite another – particularly as traditional methods of advertising and marketing alone are no longer driving sales. Women are smart Take the female demographic for example. Women are smart! This is not a feminist statement but a straightforward business argument
To cleverly convey a clear message that nine out of ten children in Malaysia do not eat enough fruit and vegetables, Danone Dumex Malaysia launched a new flavour of children’s milk powder, Dumex Dugro with fruit and vegetables. Detailed nutritional information is provided within the label, which explains that the product contains extracts from 13
Are the acts, regulations, guidelines and codes required on your packaging proving to be a challenge for your brand? Do you want to comply with labelling legislation without the hassle or adverse effect to your product’s shelf shout? Designing labelling to accommodate regulated on-pack information requires a balancing act between text legibility and pack size.
The problem of counterfeit drugs is a global one. US pharmaceutical giant Pfizer, for example, says it has found fake medicines in at least 75 countries around the world. Pyrotec PackMedia can incorporate technologies and security features into labels to deter counterfeiting. Look out for the following red flags to determine whether a label is
Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you’re going to have to spend on hanging supplies like hang tabs and display strips. The right hang tab means that
Modern day packaging plays many roles, from containing and preserving products to informing customers about contents, ingredients, dosage instructions and so forth. It is also a valuable platform for brand communication, where product owners and marketers can display their brand identities, explain product benefits and inspire customers to buy their goods. To understand how far
Simply put, impulse buying is purchasing items on a whim, without planning to do so in advance. Retailers have done countless hours of research into what makes a consumer impulse buy – it is a huge money maker, after all. In this post, we will look at the four main reasons why we tend to
Tuesday, 20 February 2018 by PackMedia