Increased legislation and consumer demand for product information presents many packaging problems for the information-driven pharmaceutical and agrochemical sectors. However, Pyrotec PackMedia’s informational Fix-a-Form® booklet label increases the space, many times over, usually available for mandatory text such as dosage instructions, contra-indications and product descriptions, often in multiple languages. And, when it comes to product

Grabbing shoppers’ attention in the grocery aisle, on a crowded supermarket shelf or at the point of purchase is becoming increasingly more challenging. This is particularly true when you are competing against brands with bigger marketing budgets. The Do-It® range from Pyrotec PackMedia is ideal for brand owners and marketing specialists who are looking for

Do-It® Hang Tabs have been designed to hang products on peg hooks and display strips —anywhere that consumers can see them. Unfortunately, sometimes, a hang tab fails to hold the product in place. Here are a few tips to ensure maximum performance of your hang tabs. Ensure that the surface of your product is even

You just need to look at the list of news headlines on the US Food & Drug Administration (FDA) website to realise the worldwide prevalence of counterfeit drugs. According to the World Health Organization (WHO), the extent of counterfeit medical products is unknown because counterfeiting is difficult to detect, investigate, and quantify. However, what is

By: Do-It Corporation Display strips are often used as a tool for increasing sales by cross merchandising. Well, what is cross merchandising? It’s putting retail products in the vicinity of related products to not only provide customers with convenience, but to also increase sales. A few good examples of cross merchandising is a wine bottle

In the current economic climate, almost all consumers are minding their budgets and looking for products and services that offer them maximum value for their money. While promotions, giveaways, special offers, discounts, sales and competitions all have their place – it is also important to remember that value is not about the most affordable product,

Do-It® Hang Tabs and Display Strips, available from Pyrotec PackMedia, offer the best in merchandising solutions. Our hang tabs have three main aims: to HANG, PROMOTE and SELL. As consumers tend to purchase products that are elevated and in their eye-zone rather than products lying flat on shelves where they are not seen, the use

There’s no doubt about it, times are a-changing. Emerging consumers – the digital natives who speak the language of computers, videos, games and social media – expect brands to offer new experiences. As the Internet creates a behaviour economy, packaging needs to play its part too and become more experiential. Connected consumers are informed and