Consumers not only hold brands accountable, they also expect brands to safeguard their supply chains and retail channels.
Nothing knocks consumer confidence in a cosmetics brand more than when a product does not do what it claims or if it is counterfeit. From perfumes and make-up to personal care products, no product is immune to attack from unscrupulous counterfeiters.
Using anti-counterfeit labelling solutions added to its popular multi-page Fix-a-Form® booklet labels, Pyrotec PackMedia assists to protect the profits and brand integrity of genuine cosmetic manufacturers. Fix-a-Form® booklet labels also ensure that vital ingredients’ lists, usage details, contact details and use-by dates are neatly attached to the container or packaging.
Although they may resemble the genuine article, counterfeit cosmetics rarely provide the expected level of quality, efficacy or enjoyment. And, importantly, a product’s safety may well be compromised as legal regulations will not have been followed. This fact turns what should be a pleasurable purchase into a potentially risky one, especially for those with sensitive skin, and exposes manufacturers to adverse publicity, and even litigation.
As the sole distributor of Fix-a-Form® booklet labels in sub-Saharan Africa, Pyrotec PackMedia offers an array of anti-counterfeit and anti-tamper labelling options for cosmetics’ labelling that include deliberately incorporated print imperfections, the use of microtext (only legible through a magnifying glass), complex holograms and 2D matrix codes. In addition to these, a choice of specialist inks can also be applied to the labels. For example, inks that react to light or heat to make print features appear or disappear, or are reactive to a coin being rubbed over the surface to reveal key information.
Jacques Loubser, Pyrotec PackMedia’s national sales manager confirms: “Our overt and covert labelling solutions give cosmetics’ manufacturers a real opportunity to raise their game against the fraudsters”.
Cosmetic products come in all shapes and sizes and often pose a packaging and labelling challenge of marrying together obligatory regulatory information with practical, yet eye-catching, packaging. Fix-a-Form® booklet labels, designed specifically to meet the challenges of small or non-standard labelling requirements, offer the advantage of being a concertina-style pull-out information pack that can be tailored to meet manufacturers’ requirements.
There is no losing with these labels – they are securely attached to either the product itself or its outer packaging. Not only do they allow a company to include up to 120 pages of product information, but also add to the aesthetics of the packaging by making it less cluttered,” Loubser adds.
All genuine cosmetics’ producers would benefit from being able to protect their market from counterfeiting. Pyrotec PackMedia believes its Fix-a-Form® booklet labels, combined with anti-counterfeiting labelling solutions, offer the perfect foundation for manufacturers to protect their profits and brand integrity while ensuring maximum peace of mind for consumers.
In South Africa, there is currently no specific legislation that governs the labelling and marketing of electronic cigarettes (e-cigarettes) and other products in the wider vape industry.
However, as these products and the e-cigarette lifestyle grow in popularity, this legal situation could change – and businesses in the sector are advised to be prepared. Certainly, international policymakers are focusing more attention on the e-cigarette industry. There’s a possibility that local regulators could follow suit.
In the UK, for example, Packaging Digest reports that new vaping regulation around on-pack communication has come into effect. These new laws stipulate that detailed health and product information must be clearly displayed on all labelling.
This information includes:
- Health warnings that electronic cigarettes contain nicotine
- A comprehensive list of ingredients
- A leaflet setting out instructions for use
- Information on adverse effects, groups at risk, addictiveness and toxicity
While South Africa’s e-cigarette industry is still in its infancy, some predict that it will capture increased regulatory attention as the demand for vape products grows. To prepare for this possibility, local manufacturers and product owners could take a proactive approach and start looking at solutions for communicating comprehensive health and product information on their product packaging.
One approach is a Fix-a-Form® Booklet Label from Pyrotec PackMedia. These high-quality multi-page labels sit in place of your regular product label. No matter the shape or size of your packaging, this innovative solution allows you to significantly increase your communication space without negatively impacting the appearance or functionality of your existing packaging.
A Fix-a-Form® Booklet Label provides as many pages as you need for health warnings, ingredients lists, usage instructions and more – and there’s space for multiple languages, which optimises costs and extends the reach of your packaging.
With a Fix-a-Form® Booklet Label, all information is secured neatly on pack to be sure it reaches the end user safely (and remains legal and compliant, as and when such laws are passed). Loose pamphlets inserted into the packaging, on the other hand, run the risk of getting lost or being misplaced.
Fix-a-Form® technology is compatible with any packaging material including glass, plastic, card and foil. It can also be tailor-made to fit securely onto unusually shaped containers. Additionally, these labels are supplied on-reel for automatic application using standard labelling machinery.
Find out more. Speak to Pyrotec PackMedia now.
Do-It® Round Hole Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are strong, easy to apply and are distinguished by the round hang hole style which has been designed for hanging smaller, lightweight items on single-wire peg fixtures, such as tissue packets, sachets and sweet packets.
Pyrotec PackMedia stocks four variants of the round hole hang tab. What differentiates them is their recommended product display weight; i.e. how many grams the hang tab can hang. Another great feature of these hang tabs is that they are clear so that they do not interfere with your brand/product message.
The round hole hang tab allows you to display products vertically, face-forward anywhere in a retail environment, thereby enhancing product visibility, increasing impulse purchases and boosting brand awareness.
For more information on our round hole hang tabs, visit our website on https://www.packmedia.co.za/products/merchandising/ or contact us on 021 787 9600 or firstname.lastname@example.org.
At a time when many customers are not only watching their budgets, but also shopping with a conscience, product packaging and presentation needs to stand out – and stand for something.
Shoppers are voting with their wallets. Some are looking for brands that find innovative ways to reduce their packaging and make less of an impact on the environment, while others appreciate brands that offer them the best value for their money.
In this retail landscape, producers and their marketing teams are looking for packaging and labelling solutions that are innovative, cost-effective and eco-conscious, all at the same time. This can be quite a challenging brief, not to mention that packaging also needs to keep the brand image consistent, often on a wide range of products, some of which can be quite unwieldy.
The ElastiBand® from Pyrotec PackMedia helps to tick all these boxes. This innovative on-pack communication and marketing device is a high-quality elastomer loop with a section of the band available for printing digitally or flexographically. Designed as just one piece of on-pack communication that provides many functions, this versatile band does away with the need for any further packaging, which is bang on trend!
The ElastiBand® is ideal for:
- Bundling products, as in “2 for the price of 1” promotions
- Combining value packs
- Book bands, newspaper or magazine promotions
- Tagging odd-shaped or large diameter items, from fresh produce to bulky office furniture
Other key features:
- The elastomer band is available in a wide range of colours, so you can choose whether you’d like to match or contrast with the product or its packaging
- Select from lengths up to 16″ long and widths starting at 1/2″ and wider, depending on your specific application
- In addition to offering a reduction in overall packaging, the ElastiBand is also available in biodegradable options for the eco-conscious
With ElastiBand®, not only can you resolve many packaging, bundling and tagging issues, but you can also ensure that your products stand out at the point of purchase. To find out more, contact Pyrotec PackMedia today.
In today’s tough economic climate it’s never been more important for products to draw consumers’ attention, and what better way to do this than by using eye-catching on-pack brand enhancement tools?
Timothy Beattie, Pyrotec PackMedia’s general manager points out that packaging plays a key role in the hunt for the holy grail of value. As consumers scan retail shelves, eye-catching packaging that indicates a special deal or competition is bound to be noted. However, the million-dollar question is whether the packaging enhances or decreases the product’s perceived value?
ElastiTag®, a distinctive hang tag available from Pyrotec PackMedia, is ideal for advertising promotions without decreasing a product’s perceived value. In fact, it does just the opposite by taking on-pack promotion to a new level by emotionally engaging with consumers. “A multi-dimensional marketing strategy is essential for brand survival, and key to this is on-pack devices used to promote products,” explains Beattie. “In tough economic times, price is important but value for money is fundamental to the consumers’ positive perception of a brand. Value-added on-pack drivers such as competitions or coupons are important, particularly when promoted using a brand enhancement tool such as ElastiTag®,” Beattie insists.
He adds that ElastiTag® is an active promotional and marketing tool that engages consumers according to their specific needs, it elicits an immediate response through its attention-grabbing design, and ultimately plays a role in sales conversion. These tags are ideal for product launches, product cross promotions, expanding a product’s features and brand identity, announcing awards, telling the brand’s story or providing recipes and tips.
ElastiTag® offers optimised product handling and bending characteristics to increase marketing opportunities. Its elastomer loop is available in a wide variety of colours that can match or contrast the product’s packaging, and it grips the product firmly and stays put, preventing the tag from slipping or tearing off.
To boost overall brand image, only high-quality materials are used to produce this premium on-pack devise. Additionally, to meet the demands of many of today’s eco-conscious brands, ElastiTag® is available in biodegradable options and also provides the opportunity for packaging reduction.
The ElastiTag® range also includes:
ElastiTote® – a creative promotional option for carrying sample products or trial offers. Options include innovative combinations of elastomer loops, tags with perforations, folds, adhesives, slits, and shapes of all kinds.
ElastiTab® – a versatile option for carrying sachets, packets, or other lightweight items. The combination of a tab with pressure-sensitive adhesive and a stretchy elastomer loop provides an easy-to-apply device for on-pack promotions.
ElastiBand® – a unique marketing tool for bundling products, combining value packs, tagging odd-shaped items, or reducing packaging.
With the explosion of digital technology, there are more communication platforms than ever available to brand owners and their marketing teams, from email newsletters and pay-per-click advertising to social media marketing.
While all these platforms have their own unique value to add to an omni-channel marketing strategy, it can be easy to forget that there are some tried-and-tested marketing techniques that are still as effective as ever.
One of these is in-store marketing (also known as point of purchase marketing), which involves creating brand awareness or running a sales promotion at a retailer’s location – such as a supermarket, corner store or mall.
Typical in-store marketing tools include, but are not limited to:
- Discount coupons attached to products
- Free gifts and samples carried on-pack
- Special offers advertised in aisles and on trolleys
- Shelf wobblers
- Live product demonstrations
Have you ever impulsively taken advantage of a “Buy One, Get One Free” promotion or bought a product due to a competition advertising on pack? If so, you’ll understand the value of running a marketing campaign in the retail environment.
The beauty of this marketing channel is that it gives brand owners an opportunity to engage with consumers while they are in the process of shopping. When they’re actively filling their baskets, or pushing a trolley down the aisles, these consumers may be more likely to go from browsing mode and into buying mode to take advantage of a product discount, competition or special offer that they read about then and there – even if they were not planning to buy that brand or type of item.
Essentially, the purpose of in-store advertising is to speak directly to consumers when they are engaged in the process of shopping. It’s a simple, yet often highly effective approach.
Platforms for your point of purchase campaign
- Reward loyal customers with discount coupons or delight new prospects with a small on-pack gift or sample of a new product variant using an on-pack promotional device from the Pyrotec PackMedia ElastiTag®. This solution combines self-adhesive tags with stretchy elastomer loops that can carry messaging, sachets, packets or other lightweight items.
- Pyrotec PackMedia’s range of Do-It® merchandising and display solutions include hang tabs, merchandising display strips, shelf wobblers, carry handles, promotional bottle neck tabs and other devices are designed to put your products into customers’ line of sight to boost impulse purchases and increase overall sales.
- Do you have some exciting product news to share with your consumers? Would you like to inspire repeat purchase by sharing product recipes or serving suggestions, or include collectables (stickers or tattoos for example)? Or perhaps you’re planning to launch a competition with an entry form attached to your product? Fix-a-Form® promotional booklet labels from Pyrotec PackMedia are ideal for marketers who are faced with the challenge of having limited space on their packaging with lots of information to communicate.
Kick-start your marketing strategy with a point-of-purchase campaign. Contact Pyrotec PackMedia for ideas, advice and solutions that suit your unique business goals.
Many businesses in South Africa are not making optimal use of their packaging and labelling space. Not only is your product labelling a valuable brand platform that comes into direct contact with customers in the retail environment, but it is also a space – in certain industries – that needs to accommodate a large amount of mandatory text such as dosage instructions and contra-indications.
To ensure that you make the most of this valuable communication platform, as well as meet regulatory demands, you may need to rethink your labelling strategy. Instead of a standard label, have you ever considered a booklet label?
What is a booklet label?
Known in the packaging industry by many different names, including extended text labels, expanded content labels, multi-panel labels, concertina labels, fold-out labels or pull-out labels– a booklet label is a multi-page leaflet or booklet that is combined with a printed self-adhesive label.
This innovative on-pack communication device sits in the place of a standard label, yet enables manufacturers and brand owners to multiply the area used for communication on-pack several times over, in a clear and legible way.
At Pyrotec PackMedia, we have an exceptional range of Fix-a-Form® Booklet Labels available. These can be constructed in a variety of ways to suit your business needs, whether you prefer a concertina-style design or a book that your customers can page through. All Fix-a-Form® Booklet Labels are professionally and neatly constructed to maintain your professional brand image.
What are the business benefits?
Fix-a-Form® Booklet Labels are suitable for use in a wide range of user-applications and offer the following advantages:
- Include more detailed information and images on-pack, even on smaller packaging sizes – without impacting your original packaging footprint.
- Ensure compliance with the relevant legislation by being able to include extensive instructions, application and dosage information, warnings and contra-indications, product information and more on your label, in multiple languages if necessary.
- The quality built into Fix-a-Forms® ensures that all the information on your label is legible and easy to read, in a wide range of environmental conditions.
- This device remains securely attached to your product to ensure important information reaches the end-user completely intact.
- Add space to your packaging for your promotional messages, including competitions, information on new products in the range, tips and recipes, and more.
- It is also easy to apply using standard labelling machinery, without interrupting production lines.
Choose an experienced booklet label provider
At Pyrotec PackMedia, we have been the exclusive Fix-a-Form® Licensee in South Africa and all of Africa south of the equator since 1981. For more information on developing the perfect labelling solution for your business, contact us today.
Cross-merchandising is the retail practice of marketing or displaying complementary products together, with the aim of generating additional revenue.
For retailers and brand owners, cross-merchandising plays an important role in increasing sales and ultimately increasing revenue. Here’s why:
Nowadays most people are very busy and will appreciate any effort to help cut down on their shopping time. Placing complementary products together in one aisle in a retail store will aid in decreasing the time spent by a customer in-store. For example, a consumer goes into a store to buy some ingredients to make a pasta dish; by placing pasta sauce in the same aisle as the dry pasta, the consumer does not need to go to another aisle to find the sauce.
Sales can be increased by placing complementary products together and promoting the purchase of both. A customer might go into a store to purchase wine as a gift for a friend. By placing suitably sized gift bags in the wine aisle, the customer may be motivated to purchase the gift bag as well.
Simply taking a little bit of time to figure out what items in your store can be purchased together, and then creating a display to group these products together in-store, will play a significant role in promoting products as well as increasing sales.
Pyrotec PackMedia offers Do-It® Display Strips and Hang Tabs that will allow retailers and brand owners to design displays that will enhance cross-merchandising opportunities.
Impress your customers with our merchandising display solutions. Call us on 021 787 9600 or email email@example.com and one of our sales consultants will gladly assist you with your merchandising display needs.
Increased legislation and consumer demand for product information presents many packaging problems for the information-driven pharmaceutical and agrochemical sectors. However, Pyrotec PackMedia’s informational Fix-a-Form® booklet label increases the space, many times over, usually available for mandatory text such as dosage instructions, contra-indications and product descriptions, often in multiple languages.
And, when it comes to product marketing and promotional information, Pyrotec PackMedia’s promotional Fix-a-Form® booklet label yields phenomenal results for on-pack promotions and doing what most communication mediums cannot – driving purchases in store.
‘With a formidable array of multi-dimensional label options available from Pyrotec PackMedia, marketers with distinctive requirements across all industry sectors can choose from an arsenal of on-pack solutions,’ says Pyrotec PackMedia’s National Sales Manager, Jacques Loubser.
Here are some examples of the different types of labels that support varying industry needs
Booklet labels – These are simple to open, easy to unfold or flick through, and provide an unrestricted amount of extra labelling. They are widely used across varying industries where extensive instructions or detailed legal information is required to be kept with the product. ‘Companies from the pharmaceutical and agrochemical sectors use these labels extensively, and there’s increasing demand for them from many other sectors, including cosmetics. Another benefit is that they offer the space to include usage guidance or legal clauses in numerous languages,’ notes Loubser.
Resealable laminated booklet labels – Versatile peel and reveal labels are used across many different markets, including agrochemical products where manufacturers often need to display safety guidance, contents, and other legally-required information.
Peel and reveal labels – These labels also lend themselves to on-pack promotions – often used by supermarkets and the food and drinks sector – where information such as a code or tear-off coupon is concealed beneath the principal product label,’ Loubser adds.
Concertina leaflet labels – These can be opened, extended, and then reclosed as required, if resealability is an option. ‘They offer a striking and cost-effective way to impart information and instructions, and can accommodate words and images. Because these labels are suitable for virtually any size and shape of product or container, they are widely used across many industries. One example is in the food and drink sector where manufacturers want to impart nutritional details, recipes and other information.’
Wet peel labels – These labels are designed to peel and reseal, enabling product details to stay with the container and be repeatedly accessed. This means they are suitable for products where users may have to frequently refer to the usage instructions or safety advice. ‘Importantly, these labels are water and chemical resistant, and don’t tear because they are laminated, so lend themselves to industries where corrosive chemicals are used or where liquid might run down the packaging. It’s for this reason that we have seen them used extensively by customers in the agrochemical sector,’ Loubser concludes.
Pyrotec PackMedia offers a complete concept-to-application service of cost-effective, practical and innovative packaging solutions that will enhance the visual appeal of goods in the retail environment, and meet the legislative communication requirements of products in the agrochemical and pharmaceutical sectors.
ICA Laboratories, agrochemical producer, faced the problem of space on their Teacher 230 DC product container. ICA needed to communicate information relevant to the product and at the same time have mandatory information permanently on the container in order to comply with regulatory standards.
ICA approached Pyrotec PackMedia for a solution and was offered the booklet label to combat the issue of space needed for the extended information. The booklet label allowed for all information to be communicated on the container and also showed to be beneficial as it allowed for automatic application and ease of use after the label was applied to the container.
The customer was very happy with the quality of the labels as well as the service received from Pyrotec PackMedia. The booklet label proved to be a cost-effective solution that has reduced packaging inventory, application times as well as overall cost.
For more information on the Fix-a-Form®, contact Pyrotec PackMedia today!