The foundation for cosmetics confidence
Thursday, 10 August 2017
by PackMedia
Consumers not only hold brands accountable, they also expect brands to safeguard their supply chains and retail channels. Nothing knocks consumer confidence in a cosmetics brand more than when a product does not do what it claims or if it is counterfeit. From perfumes and make-up to personal care products, no product is immune to
- Published in Latest News
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E-cigarette manufacturers: is your labelling in line with global best practice?
Thursday, 27 July 2017
by PackMedia
In South Africa, there is currently no specific legislation that governs the labelling and marketing of electronic cigarettes (e-cigarettes) and other products in the wider vape industry. However, as these products and the e-cigarette lifestyle grow in popularity, this legal situation could change – and businesses in the sector are advised to be prepared. Certainly,
- Published in Latest News
Merchandise your products with a Do-It® Round Hole Hang Tab
Wednesday, 26 July 2017
by PackMedia
Do-It® Round Hole Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are strong, easy to apply and are distinguished by the round hang hole style which has been designed for hanging smaller, lightweight items on single-wire peg fixtures, such as tissue packets, sachets and sweet packets. Pyrotec PackMedia stocks
- Published in Latest News
Reduce your overall packaging with ElastiBand®
Wednesday, 19 July 2017
by PackMedia
At a time when many customers are not only watching their budgets, but also shopping with a conscience, product packaging and presentation needs to stand out – and stand for something. Shoppers are voting with their wallets. Some are looking for brands that find innovative ways to reduce their packaging and make less of an
- Published in Latest News
Stretching brand awareness
Wednesday, 12 July 2017
by PackMedia
In today’s tough economic climate it’s never been more important for products to draw consumers’ attention, and what better way to do this than by using eye-catching on-pack brand enhancement tools? Timothy Beattie, Pyrotec PackMedia’s general manager points out that packaging plays a key role in the hunt for the holy grail of value. As
- Published in Latest News
What is in-store marketing?
Friday, 30 June 2017
by PackMedia
With the explosion of digital technology, there are more communication platforms than ever available to brand owners and their marketing teams, from email newsletters and pay-per-click advertising to social media marketing. While all these platforms have their own unique value to add to an omni-channel marketing strategy, it can be easy to forget that there
- Published in Latest News
The business benefits of booklet labels
Monday, 19 June 2017
by PackMedia
Many businesses in South Africa are not making optimal use of their packaging and labelling space. Not only is your product labelling a valuable brand platform that comes into direct contact with customers in the retail environment, but it is also a space – in certain industries – that needs to accommodate a large amount
- Published in Latest News
Cross-Merchandising
Wednesday, 14 June 2017
by PackMedia
Cross-merchandising is the retail practice of marketing or displaying complementary products together, with the aim of generating additional revenue. For retailers and brand owners, cross-merchandising plays an important role in increasing sales and ultimately increasing revenue. Here’s why: Nowadays most people are very busy and will appreciate any effort to help cut down on their
- Published in Latest News
Getting the message across
Friday, 09 June 2017
by PackMedia
Increased legislation and consumer demand for product information presents many packaging problems for the information-driven pharmaceutical and agrochemical sectors. However, Pyrotec PackMedia’s informational Fix-a-Form® booklet label increases the space, many times over, usually available for mandatory text such as dosage instructions, contra-indications and product descriptions, often in multiple languages. And, when it comes to product
- Published in Latest News
Case study: ICA LABORATORIES
Thursday, 01 June 2017
by PackMedia
ICA Laboratories, agrochemical producer, faced the problem of space on their Teacher 230 DC product container. ICA needed to communicate information relevant to the product and at the same time have mandatory information permanently on the container in order to comply with regulatory standards. ICA approached Pyrotec PackMedia for a solution and was offered the
- Published in Case Studies, Latest News
An innovative way to boost sales
Monday, 29 May 2017
by PackMedia
Grabbing shoppers’ attention in the grocery aisle, on a crowded supermarket shelf or at the point of purchase is becoming increasingly more challenging. This is particularly true when you are competing against brands with bigger marketing budgets. The Do-It® range from Pyrotec PackMedia is ideal for brand owners and marketing specialists who are looking for
- Published in Latest News
The #1 Golf Glove Worldwide uses the #1 Hang Tab
Friday, 19 May 2017
by PackMedia
Looking for a simple, effective way to display a variety of FootJoy Golf Gloves, Acushnet selected Do-It Corporation’s R-52 Fold-Up Hang Tab. The fold-up style hang tab gives retailers the option of hanging the gloves—or not. The hang tab stays folded down until needed and master carton packaging remains the same. Hook hang tabs allow
- Published in Case Studies, Do-It® Hang Tabs, Latest News
Tips for Successful Hang Tab Performance
Monday, 15 May 2017
by PackMedia
Do-It® Hang Tabs have been designed to hang products on peg hooks and display strips —anywhere that consumers can see them. Unfortunately, sometimes, a hang tab fails to hold the product in place. Here are a few tips to ensure maximum performance of your hang tabs. Ensure that the surface of your product is even
- Published in Latest News
Fix-a-Form® case study: Spanish seafood producer uses Booklet Labels to inspire purchase
Monday, 15 May 2017
by PackMedia
When Spanish seafood producer Salazones Fersa S.L wanted to enhance awareness and boost sales of their fish products, the marketing team chose to run an on-pack promotion. The appeal of this approach is that the marketing message is directly linked to the brand; and it also makes an impact at the point of purchase –
- Published in Case Studies, Latest News
Helping to defeat pharmaceutical counterfeiters
Monday, 08 May 2017
by PackMedia
You just need to look at the list of news headlines on the US Food & Drug Administration (FDA) website to realise the worldwide prevalence of counterfeit drugs. According to the World Health Organization (WHO), the extent of counterfeit medical products is unknown because counterfeiting is difficult to detect, investigate, and quantify. However, what is
- Published in Latest News