Consumers not only hold brands accountable, they also expect brands to safeguard their supply chains and retail channels. Nothing knocks consumer confidence in a cosmetics brand more than when a product does not do what it claims or if it is counterfeit. From perfumes and make-up to personal care products, no product is immune to

In South Africa, there is currently no specific legislation that governs the labelling and marketing of electronic cigarettes (e-cigarettes) and other products in the wider vape industry. However, as these products and the e-cigarette lifestyle grow in popularity, this legal situation could change – and businesses in the sector are advised to be prepared. Certainly,

Do-It® Round Hole Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are strong, easy to apply and are distinguished by the round hang hole style which has been designed for hanging smaller, lightweight items on single-wire peg fixtures, such as tissue packets, sachets and sweet packets. Pyrotec PackMedia stocks

At a time when many customers are not only watching their budgets, but also shopping with a conscience, product packaging and presentation needs to stand out – and stand for something. Shoppers are voting with their wallets. Some are looking for brands that find innovative ways to reduce their packaging and make less of an

In today’s tough economic climate it’s never been more important for products to draw consumers’ attention, and what better way to do this than by using eye-catching on-pack brand enhancement tools? Timothy Beattie, Pyrotec PackMedia’s general manager points out that packaging plays a key role in the hunt for the holy grail of value. As

With the explosion of digital technology, there are more communication platforms than ever available to brand owners and their marketing teams, from email newsletters and pay-per-click advertising to social media marketing. While all these platforms have their own unique value to add to an omni-channel marketing strategy, it can be easy to forget that there

Many businesses in South Africa are not making optimal use of their packaging and labelling space. Not only is your product labelling a valuable brand platform that comes into direct contact with customers in the retail environment, but it is also a space – in certain industries – that needs to accommodate a large amount

Increased legislation and consumer demand for product information presents many packaging problems for the information-driven pharmaceutical and agrochemical sectors. However, Pyrotec PackMedia’s informational Fix-a-Form® booklet label increases the space, many times over, usually available for mandatory text such as dosage instructions, contra-indications and product descriptions, often in multiple languages. And, when it comes to product

Grabbing shoppers’ attention in the grocery aisle, on a crowded supermarket shelf or at the point of purchase is becoming increasingly more challenging. This is particularly true when you are competing against brands with bigger marketing budgets. The Do-It® range from Pyrotec PackMedia is ideal for brand owners and marketing specialists who are looking for

Do-It® Hang Tabs have been designed to hang products on peg hooks and display strips —anywhere that consumers can see them. Unfortunately, sometimes, a hang tab fails to hold the product in place. Here are a few tips to ensure maximum performance of your hang tabs. Ensure that the surface of your product is even

You just need to look at the list of news headlines on the US Food & Drug Administration (FDA) website to realise the worldwide prevalence of counterfeit drugs. According to the World Health Organization (WHO), the extent of counterfeit medical products is unknown because counterfeiting is difficult to detect, investigate, and quantify. However, what is