To create awareness and drive volumes for Enterprise Foods, Pyrotec PackMedia provided a solution in the form of Tiger’s Easy Meals recipes and a consumer promotion, which were displayed in a Pyrotec PackMedia Fix-a-Form leaflet label on the bacon range.
Towards the last quarter of 2008, Edward Snell & Co approached Brandsmith with the intention of boosting the sales of its Grant’s Whisky. The campaign required Pyrotec PackMedia to develop an intricate Fix-a-Form leaflet label as a vehicle for the mechanics of an SMS-based campaign with an online entry component as an alternative method of participation.
Royal Canin are the producers of a nutritious range of dog and cat food. To increase sales on their 20kg Vet’s Choice bag, they decided on offering a discount on each bag purchased. The company approached Pyrotec PackMedia to devise an on-pack promotional device that would communicate the offer to consumers.