To harness the power of SMS for your brand, Pyrotec PackMedia offers MobileInteractive, a full-service SMS and promotions management service. Our range of consumer interaction products enables brand owners to build a database of new consumers, interact with current and potential consumers and effectively promote and increase sales of their brand.
Pyrotec’s PackMark band offers a collection of machinery-related solutions, which include the renting or purchasing of labelling machines, assistance for brand owners with the application of promotional label solutions to products, cost-effective label application assistance and a range of coding equipment that can be used to print variable data directly onto product or packaging.
Unilever ran a 6-week through-the-line promotion for their Robertsons range of spices to market the seven lesser-known variants within the range. This was achieved through a synchronized campaign of television, print, competition and in-store media.
To achieve the on-pack promotional requirements of their Dutch customer, Delia of Omnia Wines, chose Pyrotec PackMedia’s Autoflag for their Welmoed wines promotion.
As part of a cross-media promotion campaign, Revlon teamed up with popular Jenna Clifford to boost sales of their Mitchum Roll-on. Revlon wanted to provide the customer with the perception of “value” so they devised a promotion where consumers stood the chance to win and own jewellery worth R70 000.
Leopard’s Leap are the producers of a premium range of wines. Together with their creative partner, Fountainhead Design, they approached Pyrotec to assist them with executing their exciting “SCRATCH & WIN” on-pack promotion.
Scarab’s initial idea was to have a miniature magazine included into the Clover Crush orange juice label. However, due to many limiting factors, including line speed and moisture issues, Pyrotec PackMedia suggested the use of a Protag Fix-a-Form Booklet, which included adding a booklet in a Fix-a-Form format onto a Protag.
Pyrotec PackMedia presented the option of a card that included a scratch and win section and a tattoo. An SMS code and unique numbers were printed under the scratch and win section along with the name of one of three prizes (a T-shirt, a hat or a free pint) which the patron was awarded on presenting the card to the waitron or the establishment’s staff.