Pyrotec PackMedia, May 2020: As our economy gradually reopens, products that are well-packaged ...
Do-It® Hang Tabs
While all five senses play a role in the purchasing process, sight remains the most important.
Products that are well-packaged and visible on the store shelves have a better chance of being purchased. A quick and easy way to ensure your products are visible is by using Do-It®'s range of HangTabs and Display Strips.
Cater for the impulse buyer
70% of purchasing decisions are made in-store – exploit this by strategically placing your products near to check-out points. Pyrotec’s range of Do-It® Hang Tabs and Display Strips are a useful tool to attractively display your products at points of purchase.
Ensure products are placed in a good location – 'eye-zone' areas
Prime locations are the middle 'eye-zone' areas. Products displayed on the top or bottom shelves may only be seen by about 30%. Do-It’s Display Strips ensure that your products are displayed at eye-level.
Consider the shopper’s time
Retail shoppers now spend significantly less time shopping today than years ago – 90 minutes in 1980 compared to 40 minutes in 2000. Your product has only a few seconds to be seen, noticed, understood, and purchased.
Face your customer
The largest dimension of your product/package needs to face the shopper. The face of the product is the billboard that advertises the product to consumers who pass by.
Ensure clarity of information
Considering that shoppers are spending less time in-store, is your product able to be quickly and easily understood? Long explanations on packaging will more often than not lead to the item being overlooked by potential customers.
Be colourful
Colour not only attracts attention, it can also inspire emotion in your customer. Cool colours like blue, green, and purple are viewed as calming, cool and clean. Warm colours such as red, orange and yellow can create energy and excitement, whilst neutral colours generate feelings of stability, innocence and authority.
Watch your language
Remember the power that words like “Sale”, “Discount”, “New” and “Special” can yield. Make them big and bold and display them where they will be seen!
Make use of on-pack promotions
On-product promotions are a great way to sway an undecided shopper. Coupons and “buy one, get one free” promotions are popular and effective methods of boosting sales. Pyrotec PackMedia supplies a wide range of on-pack devices that are ideal to communicate on-pack promotions.
Have signage
POP signage has shown to increase product sales by up to 33%. The top three uses of POP signs are: 1) promote a brand name, 2) communicate a special promotion, and 3) educate consumers.
Do not forget the power of sight
While all five senses play a role in the purchasing process, sight remains the most important. Most simply put: products that are well-packaged and visible on the store shelves have a better chance of being purchased. A quick and easy way to ensure your products are visible is by using Do-It®’s range of Hang Tabs and Display Strips.
