A strategic and beautifully executed on-pack promotion can work wonders for your brand – transforming your packaging into a powerful sales driver in the retail environment. The secret is to use this platform to incentivise sales as well as add value to your consumers’ lives. You could do this by offering a discount, running a competition or providing useful tips and advice.
One great example of a brand that has achieved this is Glidden: a supplier of premier paint products for internal and external use. Glidden launched an on-pack promotion during the festive season with the goal of boosting sales during this busy period. They chose to utilise a Fix-a-Form® Extended Text Label in conjunction with licensee Pemara Labels in Malaysia.
This 10-page, concertina-style device communicated a competition. Consumers had an opportunity to win one of a series of prizes, including flat-screen TVs, fridge freezers, sound systems, cameras and tickets to China. The entry mechanism was user-friendly and communicated clearly on the Fix-a-Form® Extended Text Label. To put themselves in line to win one of the prizes, consumers simply had to text a special code found on the reverse of the label.
The eye-catching label, designed in a ‘Kung-Fu style’, provided more than enough space for Glidden to communicate all the details of the competition clearly, as well as include an impressive four pages of terms and conditions.
According to Fix-a-Form® International, the promotion proved to be a great success and “Glidden has pledged to continue to use Fix-a-Form® leaflet labels in future for their marketing and on-pack promotional purposes.”
If you would like to explore a similar solution for your brand, contact Pyrotec PackMedia today. We have an array of multi-dimensional label options that provide many on-pack promotional solutions.