Sampling made simple

Free samples are a tried and tested marketing tool that, with an increase in the number of shoppers looking for bargains in today’s tough economic climate, have never been more relevant.

Sampling is an ideal way of introducing new products or variants to your target market; and can be used as an on-pack promotional device to drive sales of the product that it is attached to. For example, a free gift attached to a product is a great way of enhancing the product’s competitiveness while attracting impulse buyers who may not have considered purchasing that particular product without an accompanying promotion.

Sampling is also useful for creating brand loyalty. Consumers feel rewarded for purchasing your product, as well as creating word-of-mouth awareness by telling friends and family about the free gift they received or recommending a new sample that they tried and enjoyed.

Pyrotec PackMedia offers an array of sample delivery tools that includes the industry-renowned ElastiTote®. This distinctive mechanism, known as the ultimate sample delivery tool, either attaches a sample to an existing product or can be used on its own. One of the ElastiTote’s® major advantages is that it is fully customisable. This means that you can determine the style, shape and design of your sample delivery tool.

Using ElastiTote®, you can maximise the value of your marketing campaign by attaching a sample and an informational leaflet to an existing product at the same time. The hang tag is highly durable and with custom die cuts, designs and prototypes available, the creative possibilities are endless!

Whether introducing a new product flavour or variant, driving the trial of an existing complementary product, promoting sales via giveaways, or running a sample-driven promotion, ElastiTote® is the ideal solution to meet your sample delivery needs.

If you want to know how Pyrotec PackMedia can help you to move your products off retail shelves, visit Pyrotec PackMedia today.

The Effects of Counterfeiting

Backed by an illicit industry considered to be one of the largest in the world and costing the global economy billions of dollars, counterfeit goods are on the rise.

It’s essential for brands to invest in resources to fight counterfeiting because just about any brand you consume can be counterfeited – from baby products, to DVDs, cigarettes, alcohol, handbags, footwear, and food and beverage items to pharmaceutical and healthcare products to name a few.

Besides negatively affecting brand reputation and costing millions in lost revenue, counterfeit goods also increase the costs of doing business, impact jobs, erode consumer confidence, inhibit business growth and result in lost productivity and investments, including foreign direct investment.

Marketers and brand owners spend vast marketing budgets building their brands over many years. And now, companies are also spending immense sums investigating counterfeiters and their spurious products that may be crippling their brands and organisations.

Companies cannot afford dissatisfied customers and the resultant reputational damage to their brands. Therefore, understanding the effect of counterfeiting is essential for brand owners.

So how do FMCG manufacturers effectively protect their brands and customers?

Pyrotec PackMedia offers PackVerifi, a cloud-based brand protection track and trace software-based service that helps organisations fight the scourge of product counterfeiting while supporting traceability throughout the supply chain.

Importantly, PackVerifi helps brand owners and consumers to target counterfeiting when and where it happens. Consumers simply use a smart phone to scan a QR (quick response) code on a product, or they can send an SMS with the code’s corresponding numbers. PackVerifi software analyses the validity of the code and then immediately sends a response back to the consumer to confirm whether or not the product is counterfeit. For brand managers, a simple analytics dashboard reveals where and when counterfeiting is occurring.

PackVerifi software is easy to integrate into workflows using a secure login. A secure, authorised printer then accesses the unique QR codes that are printed onto security labels or directly onto product packaging.

Key features include highly-secure automatic code generation that uniquely identifies each product; real-time customer messaging that verifies authenticity; real-time analytics that locate and identify counterfeiting activity by using an easily-configured rules engine; and an easy-access business portal for brand managers, supply chain partners and customers.

PackVerifi’s service capabilities include product identification and serialisation; product traceability; supply chain visibility and monitoring; and an opportunity for direct engagement with consumers, supply chain partners, customer clearance agents and investigators to unlock hidden insights relating to brand perception, illicit supply chain activities and supply chain performance.

To combat counterfeiting using easy to roll out and integrate software that’s flexible, inter-operable and globally connected, contact Pyrotec PackMedia today.

Consumers are complex. Understanding your target market is one thing, but attracting their attention is quite another – particularly as traditional methods of advertising and marketing alone are no longer driving sales.

Women are smart

Take the female demographic for example. Women are smart! This is not a feminist statement but a straightforward business argument when it comes to marketing products to female consumers at retail. Considering most studies reveal that women make 80 to 85% of purchasing decisions, it’s clear that they can hold the key to a brand’s success.

Female consumers want to know what the product will do for them, whether it will suit their lifestyles, how it will make their lives easier, how it contributes to protecting the planet, and how it can help them to keep their families healthier.

Because purchases are emotionally significant, and communication is important to women throughout the buying decision, products must appeal to their buying needs and habits.

The socially-aware consumer

Another shrewd shopper group are Millennials and Gen Z. These consumers are tech savvy and socially empowered. They are eco-aware and the most likely to lean heavily towards causes they value. They are also known for their ruthlessness with products and brands that they perceive as irrelevant, self-serving, non-tech, shy and unengaging.

Studies show that Millennials are 33% more interested than the Baby Boomer generation in a retailer’s ability to make them smile, and 52% of this generation is more likely than any other to make impulse purchases. They demand more value, more personalisation and more in return for their money and loyalty.

So how can your brand elicit loyalty from these demanding consumers? The answer is to connect with them at point of sale – something that Pyrotec PackMedia helps brands to achieve very effectively.

Connecting with consumers at point of sale

Besides packaging’s functionality, for female shoppers a high design aesthetic, value for money, environmental credentials, information, and family-friendly conveniences will all appeal.

For the younger generations, a company’s ethics, its business conduct, and its supply chain for sourcing raw materials and ingredients will enhance their perceived value of the brand and increase their loyalty.

Traditional on-pack labels are limited by space, affecting their ability to create enhanced visual appeal and effective on-pack communication and promotion.

Increasing brand awareness and visibility

However, Pyrotec PackMedia’s Fix-a-Form® booklet labels vastly increase the area used for communication and the space to tell your brand’s story and prompt an emotional response. The increased brand awareness through a product’s enhanced graphics and ability to communicate, educates, informs and appeals to discerning shoppers. They also provide opportunities for value adds, such as recipes, inserts, coupons and cross-promotions, all of which appeal to the buying needs of today’s multi-faceted consumers.

Contact Pyrotec PackMedia today to discover an array of multi-dimensional label options that ensure you’re effectively engaging with target markets at retail.

To cleverly convey a clear message that nine out of ten children in Malaysia do not eat enough fruit and vegetables, Danone Dumex Malaysia launched a new flavour of children’s milk powder, Dumex Dugro with fruit and vegetables.

Detailed nutritional information is provided within the label, which explains that the product contains extracts from 13 different fruits and vegetables. Further information can be obtained by logging on to the website.

Although the double-decker construction provides only three panels of information (which are mostly printed in a large font), the leaflet label makes it obvious to consumers that there is something special about this pack.

This double-decker construction includes parallel lines of permanent glue and a single perforated line was added during the die-cutting operation. The top sheet uses a slightly heavier than normal paper to ease placement and to provide overall label thickness.

This is a good example of how an informational label can educate consumers and also demonstrate a brand’s corporate social responsibility while subtly promoting a product.

To add informational value to your products and attract the attention of consumers at retail, visit www.packmedia.co.za today.

Beyond the bowl

On-pack recipes are an excellent way to promote food products. Not only do they give an immediate sales boost by adding value and providing shelf appeal, but a good recipe will also encourage repeat use.

Using a neck-tag promotion provided Hellmann’s with tremendous on-shelf presence without detracting from the brand’s image.

The Hellmann’s Inspired Salad Dressing’s 12-page die-cut Fix-a-Form® booklet label, supplied by Pyrotec PackMedia, has a patterned varnish to create a re-sealable tab. It was produced on a clear base and applied to a two-sided neck tag on Hellman’s salad dressing bottles as part of an integrated ‘Beyond the Bowl’ campaign.

Value-adding content

The objective was to provide value-adding content, themed with other digital and printed campaign elements.

The neck-tag was the ideal solution, allowing for a significant amount of content in a limited space. It included several recipes using Hellmann’s dressings as a core ingredient, as well as suggested perfect food pairings.

Renowned for their ability to incorporate extensive information in the space of a standard label, Fix-a-Form® booklet labels are a popular choice for FMCG products because one of their many benefits is that they provide the space for value-adds such as recipes, inserts, coupons and cross promotions.

Promoting products on shelf

Pyrotec PackMedia knows that a product’s success or failure often depends on the way it is presented to the end user. Whether providing vital information about composition, safety or usage instructions, or promoting a product on-shelf, packaging labels extend far beyond being purely functional. Packaging should not be an afterthought but rather something that is subjected to vigorous investigation and embraced as adding value to a product.

To add value to your products and attract the attention of consumers at retail, visit www.packmedia.co.za today.

Are the acts, regulations, guidelines and codes required on your packaging proving to be a challenge for your brand? Do you want to comply with labelling legislation without the hassle or adverse effect to your product’s shelf shout?

Designing labelling to accommodate regulated on-pack information requires a balancing act between text legibility and pack size. Specifications relating to certain on-pack information not only applies to where content is placed, but also to the text size of some warnings. This is in addition to detailed ingredients lists and other specified criteria aimed at protecting consumers.

Unlimited space for legal information

One solution is to use Fix-a-Form® booklet labels from Pyrotec PackMedia to convey this important information. Our booklet label system can be adapted to suit any product or container and solves a multitude of packaging challenges. While occupying only the space of a standard self-adhesive label, Fix-a-Form® booklet labels provide almost unlimited space for legislated information, user instructions and product information. For brand owners, this offers a distinct advantage where space is at a premium.

Big increases, big benefits

Fix-a-Form® booklet labels enable font sizes to be increased and contrasting colours to be used for better legibility – without impacting on legal requirements, the packaging’s visual appeal, design elements, or the product’s branding. They provide an opportunity to optimise compliance while simultaneously increasing a product’s visual appeal. Because Fix-a-Form® booklet labels remain attached to a product throughout the value chain, they may eliminate the need for secondary packaging that would have been needed to convey required product information. This increases cost savings and reduces waste.

Although many brand owners face strict laws pertaining to the marketing of their products, the application of a Fix-a-Form® booklet label ensures that compliance can be used to a brand’s advantage.

Ready to find out more?

Do you need to comply with the law without impacting your brand’s shelf shout? Contact Pyrotec PackMedia today.

Agile on-pack communication

In an industry that is seasonal or where orders are weather-dependent, such as agrochemicals, brand owners often need to adapt their product labels quickly to take advantage of business opportunities on time.

Agile on-pack communication solutions that can be designed, produced and delivered swiftly, can help companies meet short lead times. However, it’s also critical that these labelling solutions are high quality and that they provide sufficient space for all the information that brand owners need to include on pack, in multiple languages if necessary.

Here’s the solution

A Fix-a-Form® Informational Booklet Label from Pyrotec PackMedia meets these needs and more. This innovative labelling solution takes the form of a booklet that’s combined with an adhesive label, providing pages and pages of space for product owners to include mandatory and instructional product information in various formats – including images and text.

Easy to customise

We can tailor these labels to suit your unique needs, even if you need to include anti-counterfeiting measures such as unique printing techniques or holograms to safeguard your product authenticity and brand reputation.

Easy to apply

For your convenience, we provide Fix-a-Form® Booklet Labels on the roll, making them easy to apply using standard labelling equipment. This means you can integrate these labelling solutions into your existing production lines quickly and with minimal disruption.

Spill-proof

Another key feature for products that are used out in the field or in humid environments, is that Fix-a-Form® Informational Booklet Labels can be printed in high gloss or laminated. This helps to protect your important label information from spills and other types of moisture.

Ready to find out more?

Do you need an agile labelling solution that allows you to adapt your on-pack communication quickly? Contact Pyrotec PackMedia today.

Why on-pack promotions work

An on-pack promotion is a fast, flexible and dynamic solution for driving purchases at retail, and Pyrotec PackMedia’s Fix-a-Form® booklet labels provide all the space needed to launch a new product or campaign.

The term on-pack promotion generally grabs the attention of product marketers for good reason – it’s a highly-effective channel for getting products to stand out in noisy retail environments. Used in conjunction with a gift, for example, provides the incentive to purchase, which leads to many related benefits including increased product profitability, customer retention, cost effectiveness and customisation, and a direct link to products at the point of purchase.

On-pack cross promotions are also an efficient and cost-effective way of launching products or informing consumers of new product variants. A Fix-a-Form® booklet label can include detailed information, in multiple languages, such as product benefits, background information, competitions or coupons. They can also be used to create brand associations. By linking two complimentary products, for example salad leaves and tomatoes, on-pack cross promotions have the power to increase sales – they drive consumers to purchase complementary products when they otherwise would just have bought one.

‘Mistakenly, some brand owners believe that on-pack communication devices are costly, disruptive to existing packing lines, and may adversely impact the product’s branding. However, these versatile booklet labels combine a printed booklet or leaflet with a product label to multiply a label’s real estate without impacting the legibility of label text or interfering with brand identity,’ notes Jacques Loubser, Pyrotec PackMedia’s national sales manager. ‘They don’t require long lead times to produce and can be tailored to specifications, such as die cut to seamlessly fit product packaging in most substrates, including glass, cardboard, foil or plastics. They also don’t require changes to packaging lines because they’re supplied on-reel for quick, prime positioning on pack,’ he adds.

Pyrotec PackMedia offers a complete concept to application service, including best application methods and machinery, which is available for rent, and customised competitions with SMS, data management and even prize distribution.

Other great ways to draw consumers’ attention to promotions is by using an eye-catching on-pack brand enhancement tool.

ElastiTag®, a distinctive hang tag also available from Pyrotec PackMedia, is ideal for advertising promotions without decreasing a product’s perceived value. In fact, it does just the opposite by taking on-pack promotion to a new level by emotionally engaging with consumers. ‘In tough economic times, price is important but value for money is fundamental to the consumer’s positive perception of a brand. Value-added on-pack drivers such as competitions or coupons are important, particularly when promoted using a brand enhancement tool such as ElastiTag®,’ Timothy Beattie, Pyrotec PackMedia’s general manager explains.

He adds that ElastiTag® is an active promotional and marketing tool that engages consumers according to their specific needs, it elicits an immediate response through its attention-grabbing design, and ultimately plays a role in sales conversion. These tags are ideal for product launches, product cross promotions, expanding a product’s features and brand identity, announcing awards, telling the brand’s story or providing recipes and tips.

ElastiTag® offers optimised product handling and bending characteristics to increase marketing opportunities. Its elastomer loop is available in a wide variety of colours that can match or contrast the product’s packaging, and it grips the product firmly and stays put, preventing the tag from slipping or tearing off.

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