Pyrotec PackMedia, September 2019: The more you engage with consumers the more likely they are to remain loyal to your brand. Fix-a-Form® Booklet Labels communicate more information to consumers about products across your range, they support marketing and promotional initiatives and provide space to tell a story that communicates the values of your brand. Another
Pyrotec PackMedia, August 2019: In the pharmaceutical industry, on-pack communication is a complex issue. Not only must manufacturers ensure that their brands and products are instantly recognisable, they must also comply with labelling legislation, regulations and standards that require a significant amount of information on the label or product packaging that is clear and legible.

Smart promotions using smart labels

August Newsletter 2019: Smart labels are creating quite a buzz in the packaging sector, particularly because they offer brands tremendous scope to interact with consumers by using their products at retail.   What makes the labels ‘smart’ is a sophisticated little tag that uses Near Field Communication (NFC) technology to store information and communicate with
Pyrotec PackMedia, May 2019: Cosmetic manufacturer Cosmarida used a six-page Kleer-Format style Fix-a-Form® informational booklet label to carry usage instructions for its well-known brand of tanning lotion. The multi-page label was applied to the rear side of a range of containers, including rigid pump dispensers and flexible tubes, alongside its usual branding. The leaflet contains
Pyrotec PackMedia, April 2019: In 2015, European countries introduced the CLP Regulation (Classification, Labelling and Packaging of substances and mixtures). With the introduction of this legislation, Arco England trading as True Grace, needed additional labelling for its range of scented candles and room fragrances. True Grace chose a 12-page Fix-a-Form® booklet label, manufactured by Denny
Pyrotec PackMedia, March 2019: Strategically planned on-pack campaigns are powerful for boosting sales and yielding a good return on investment. Specialising in innovative on-pack informational and promotional booklet labels, promotional devices and merchandising solutions, Pyrotec PackMedia offers some tips for planning an on-pack promotional campaign:   Clear campaign objectives On-pack promotions range from encouraging purchase
Pyrotec PackMedia, January 2019: To ‘upsell’ is a sales strategy that sellers use to offer consumers opportunities to purchase related products or services, often for the sole purpose of making a larger sale. You’ll probably recall being asked if you’d like fries when buying a burger in well-known fast food chains? This is upselling.  

Make Multi-language Labelling Simple

Pyrotec PackMedia, November 2018: Besides trade channels enabling South African pharmaceutical companies to simply and speedily distribute products around the globe, South Africa’s 13 official languages pose a challenge for multilingual pharmaceutical labelling needs. When distributing pharmaceuticals to multicultural consumers or other countries, user instructions, hazard warnings and application guidelines need to be printed in