Trends in packaging for 2018

The world of packaging design is continuously evolving as companies refresh their designs to remain ahead of their competitors for promoting their products. Denny Bros – the inventor of the world’s first multi-page booklet label known as Fix-a- Form® – is world-leading print company that is locally represented in South Africa by Pyrotec PackMedia. With

Sampling made simple

Free samples are a tried and tested marketing tool that, with an increase in the number of shoppers looking for bargains in today’s tough economic climate, have never been more relevant. Sampling is an ideal way of introducing new products or variants to your target market; and can be used as an on-pack promotional device

The Effects of Counterfeiting

Backed by an illicit industry considered to be one of the largest in the world and costing the global economy billions of dollars, counterfeit goods are on the rise. It’s essential for brands to invest in resources to fight counterfeiting because just about any brand you consume can be counterfeited – from baby products, to
Consumers are complex. Understanding your target market is one thing, but attracting their attention is quite another – particularly as traditional methods of advertising and marketing alone are no longer driving sales. Women are smart Take the female demographic for example. Women are smart! This is not a feminist statement but a straightforward business argument
To cleverly convey a clear message that nine out of ten children in Malaysia do not eat enough fruit and vegetables, Danone Dumex Malaysia launched a new flavour of children’s milk powder, Dumex Dugro with fruit and vegetables. Detailed nutritional information is provided within the label, which explains that the product contains extracts from 13

Beyond the bowl

On-pack recipes are an excellent way to promote food products. Not only do they give an immediate sales boost by adding value and providing shelf appeal, but a good recipe will also encourage repeat use. Using a neck-tag promotion provided Hellmann’s with tremendous on-shelf presence without detracting from the brand’s image. The Hellmann’s Inspired Salad
Are the acts, regulations, guidelines and codes required on your packaging proving to be a challenge for your brand? Do you want to comply with labelling legislation without the hassle or adverse effect to your product’s shelf shout? Designing labelling to accommodate regulated on-pack information requires a balancing act between text legibility and pack size.

Agile on-pack communication

In an industry that is seasonal or where orders are weather-dependent, such as agrochemicals, brand owners often need to adapt their product labels quickly to take advantage of business opportunities on time. Agile on-pack communication solutions that can be designed, produced and delivered swiftly, can help companies meet short lead times. However, it’s also critical
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