Consumers are complex. Understanding your target market is one thing, but attracting their attention is quite another – particularly as traditional methods of advertising and marketing alone are no longer driving sales. Women are smart Take the female demographic for example. Women are smart! This is not a feminist statement but a straightforward business argument
To cleverly convey a clear message that nine out of ten children in Malaysia do not eat enough fruit and vegetables, Danone Dumex Malaysia launched a new flavour of children’s milk powder, Dumex Dugro with fruit and vegetables. Detailed nutritional information is provided within the label, which explains that the product contains extracts from 13

Beyond the bowl

On-pack recipes are an excellent way to promote food products. Not only do they give an immediate sales boost by adding value and providing shelf appeal, but a good recipe will also encourage repeat use. Using a neck-tag promotion provided Hellmann’s with tremendous on-shelf presence without detracting from the brand’s image. The Hellmann’s Inspired Salad
Are the acts, regulations, guidelines and codes required on your packaging proving to be a challenge for your brand? Do you want to comply with labelling legislation without the hassle or adverse effect to your product’s shelf shout? Designing labelling to accommodate regulated on-pack information requires a balancing act between text legibility and pack size.

Agile on-pack communication

In an industry that is seasonal or where orders are weather-dependent, such as agrochemicals, brand owners often need to adapt their product labels quickly to take advantage of business opportunities on time. Agile on-pack communication solutions that can be designed, produced and delivered swiftly, can help companies meet short lead times. However, it’s also critical

Why on-pack promotions work

An on-pack promotion is a fast, flexible and dynamic solution for driving purchases at retail, and Pyrotec PackMedia’s Fix-a-Form® booklet labels provide all the space needed to launch a new product or campaign. The term on-pack promotion generally grabs the attention of product marketers for good reason – it’s a highly-effective channel for getting products

Five signs a label is counterfeit

The problem of counterfeit drugs is a global one. US pharmaceutical giant Pfizer, for example, says it has found fake medicines in at least 75 countries around the world. Pyrotec PackMedia can incorporate technologies and security features into labels to deter counterfeiting. Look out for the following red flags to determine whether a label is
Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you’re going to have to spend on hanging supplies like hang tabs and display strips. The right hang tab means that
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