Why on-pack promotions work

An on-pack promotion is a fast, flexible and dynamic solution for driving purchases at retail, and Pyrotec PackMedia’s Fix-a-Form® booklet labels provide all the space needed to launch a new product or campaign. The term on-pack promotion generally grabs the attention of product marketers for good reason – it’s a highly-effective channel for getting products

Five signs a label is counterfeit

The problem of counterfeit drugs is a global one. US pharmaceutical giant Pfizer, for example, says it has found fake medicines in at least 75 countries around the world. Pyrotec PackMedia can incorporate technologies and security features into labels to deter counterfeiting. Look out for the following red flags to determine whether a label is
Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you’re going to have to spend on hanging supplies like hang tabs and display strips. The right hang tab means that
Modern day packaging plays many roles, from containing and preserving products to informing customers about contents, ingredients, dosage instructions and so forth. It is also a valuable platform for brand communication, where product owners and marketers can display their brand identities, explain product benefits and inspire customers to buy their goods. To understand how far

Buying on Impulse

Simply put, impulse buying is purchasing items on a whim, without planning to do so in advance. Retailers have done countless hours of research into what makes a consumer impulse buy – it is a huge money maker, after all. In this post, we will look at the four main reasons why we tend to
When producing the labels for their products, pharmaceutical companies have many boxes they need to tick. They must ensure that their labels are legible and clear, and that they stay neatly secured to the product from the packaging line to the consumer. Importantly, they also need to be confident that the information they are communicating
Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Halloween and even Braai Day (South Africa’s Heritage Day) are key events on most brands’ marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love.
According to Future Market Insights, the global booklet labels market is set for rapid growth. North America is leading the race, followed by the Asia Pacific region, but in the Middle East and Africa growth remains sluggish. With consumers wanting to know every detail about the products they purchase and manufactures needing to comply with
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