Modern day packaging plays many roles, from containing and preserving products to informing customers about contents, ingredients, dosage instructions and so forth. It is also a valuable platform for brand communication, where product owners and marketers can display their brand identities, explain product benefits and inspire customers to buy their goods. To understand how far

Buying on Impulse

Simply put, impulse buying is purchasing items on a whim, without planning to do so in advance. Retailers have done countless hours of research into what makes a consumer impulse buy – it is a huge money maker, after all. In this post, we will look at the four main reasons why we tend to
When producing the labels for their products, pharmaceutical companies have many boxes they need to tick. They must ensure that their labels are legible and clear, and that they stay neatly secured to the product from the packaging line to the consumer. Importantly, they also need to be confident that the information they are communicating
Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Halloween and even Braai Day (South Africa’s Heritage Day) are key events on most brands’ marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love.
According to Future Market Insights, the global booklet labels market is set for rapid growth. North America is leading the race, followed by the Asia Pacific region, but in the Middle East and Africa growth remains sluggish. With consumers wanting to know every detail about the products they purchase and manufactures needing to comply with
At the beginning of the year, many customers are looking for great value in store – making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you’re looking for an effective way to grab attention at the point of sale – where it really

Do-It® Hang Tab Testing

Pyrotec PackMedia is the sole distributor of Do-It® Corporation’s Hang Tabs and Display Strips in South Africa. We are proud to be associated with Do-It® Corporation who takes the utmost care in testing all their hang tabs to ensure lower packaging costs whilst creating optimum retail visibility. In the testing centre, different hang tab materials
In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging. Wondering about the difference between augmented reality and virtual reality? Augmented reality (AR) is technology that adds an extra layer of digital content to your view of the real world,
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