At the beginning of the year, many customers are looking for great value in store – making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you’re looking for an effective way to grab attention at the point of sale – where it really

Do-It® Hang Tab Testing

Pyrotec PackMedia is the sole distributor of Do-It® Corporation’s Hang Tabs and Display Strips in South Africa. We are proud to be associated with Do-It® Corporation who takes the utmost care in testing all their hang tabs to ensure lower packaging costs whilst creating optimum retail visibility. In the testing centre, different hang tab materials
In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging. Wondering about the difference between augmented reality and virtual reality? Augmented reality (AR) is technology that adds an extra layer of digital content to your view of the real world,
As the use of smartphones continues to increase so does the popularity of QR (quick response) codes. Now commonplace, QR codes can be seen on packaging labels, signage, and even television commercials. While barcodes were traditionally a collection of vertical lines, these are now being superseded by 2D matrixes and QR codes that allow data
In the interests of keeping customers and the environment safe – and, of course, to comply with the stringent legislation governing packaging and labelling in this industry – agrochemical companies have to ensure that they communicate a large volume of product information on pack, in the correct way. This typically includes handling, dosage, usage, storage,
Do-It® FlexiTab Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are distinguished by a thicker hang hole area and thinner adhesive area and have been designed to hang onto both single and double-wire peg hooks. Ideal product packages include curved, uneven, or uniquely shaped packages, such as candy, gum,
The build up to the end of the year and the festive season itself is a busy and profitable period for many product owners. This is an ideal time to use special offers and competitions to boost sales and customer engagement. An on-pack promotion is a strategic and impactful way to make your products stand

How to enhance brand loyalty

The pinnacle of successful marketing is to attract loyal customers who consistently purchase products from their favourite brands. For brand owners to achieve this highly-coveted position in today’s competitive retail environment, they need to continuously engage with consumers to identify their needs and expectations, and then meaningfully respond to their emotional values. Innovative use of
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