The build up to the end of the year and the festive season itself is a busy and profitable period for many product owners. This is an ideal time to use special offers and competitions to boost sales and customer engagement. An on-pack promotion is a strategic and impactful way to make your products stand

How to enhance brand loyalty

The pinnacle of successful marketing is to attract loyal customers who consistently purchase products from their favourite brands. For brand owners to achieve this highly-coveted position in today’s competitive retail environment, they need to continuously engage with consumers to identify their needs and expectations, and then meaningfully respond to their emotional values. Innovative use of

Tips for successful cross-selling

Cross-merchandising is a point of purchase marketing strategy that involves merchandising one or more products together that complement each other yet come from different product categories of areas within the store. Typically, these products come from the same brand or corporate group and the aim is to boost product awareness, encourage trial or impulse purchases,

Need a moisture resistant label?

Many of our clients need more from their product labels than standard labelling solutions can offer them. Some clients require labels that can accommodate extra content due to all the mandatory information that must be included on-pack, often in multiple languages, to comply with the laws that govern their industries. Others want to use their

Two birds, one stone

How do brand owners comply with the vast array of acts, regulations, guidelines and codes required on FMCG packaging and still achieve the shelf shout products need to stand out on cluttered retail shelves? The role of packaging and labelling for FMCG products is significant. Packaging needs to protect the product and labelling needs to
Why shoppers decide to buy a particular brand or product is a question every manufacturer, marketer and retailer would love answered, especially as we’re told shopping is not rational and most shoppers make instant decisions subconsciously. Although many consumers research brands online before heading to the store, latest statistics (OgilvyAction Study 2017) show that 70%

What is a Peel and Read Label?

A peel and read label is a multi-page label that can sit in the place of your product label, yet provide a much more valuable purpose. Pyrotec PackMedia’s Peel and Read Labels can incorporate a varnish that allows customers to peel back one of the layers and reveal mandatory information – or elements that are
Consumers not only hold brands accountable, they also expect brands to safeguard their supply chains and retail channels. Nothing knocks consumer confidence in a cosmetics brand more than when a product does not do what it claims or if it is counterfeit. From perfumes and make-up to personal care products, no product is immune to
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