Sibaya Casino and Entertainment Kingdom required an attention-grabbing promotional campaign to position it as a leading entertainment destination. Ogilvy and Pyrotec joined forces with the aim of conceptualising an exciting below-the-line campaign that would engage Sibaya’s target audience and increase brand awareness.
The competition’s concept incorporated a fortune teller with a crystal ball and gave the participants the chance to win 13 cars in 13 weeks, in addition to cash prizes and mystery jackpots.
Pyrotec’s Fix-a-Form® was used as part of the promotional competition, as Sibaya that felt it complemented the campaign concept and the additional space enabled the full details of the competition to be included.
Sibaya and Ogilvy were extremely pleased with the outcome of the campaign and concluded that Fix-a-Form was the ideal label solution for their requirements.