Tiger’s Competition, Prime Graphics, the below-the-line agency for Jungle approached Pyrotec Packmedia to find a complete solution to their proposed marketing campaign for Jungle Oats and other products under the Jungle brand. This would include competition entry forms, an extended text label, and a solution for the adhesion of the label.
Pyrotec PackMedia and Pyrotec Packmark technical experts put their heads together to work out a ‘total solution’. The result was a Fix-a-Form leaflet label for the competition applied with Pyrotec’s ALtech self-adhesive labelling heads.
Excited by the result Meghan Besseling of Tiger Brands’ Packaging Development Division said: “Prime Graphics and Pyrotec Packmedia put together a very slick campaign. Well done to all concerned!”
The promotion was a hot success because it offerered consumer interaction, brand awareness, drove sales and an 80% redemption rate. Plus there were cool prizes!